It's not enough for luxury tour operators to build pricy, exclusive travel experiences anymore. Shifting consumer behavior has led to the need to develop a diverse set of products while anticipating consumer demand years ahead of time. For companies like Cox & Kings, which has been operating for over 250 years, growth in the luxury market has been an opportunity for expansion into new destinations and tailoring experiences for specific clients. While best known for safaris and trips to the extreme reaches of the globe, the company has been pushing into more urban products, especially in developing countries. This Skift interview with Cox & Kings' president of the Americas discusses the line between customisation and freedom for luxury travellers, how the tour operator decides to expand into emerging destinations and why luxury travellers still depend on travel agents. Find out more.