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Consumer trends and news curated by Tourism Australia
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The growth of cycling tourism in Victoria

The growth of cycling tourism in Victoria | The Insight Files | Scoop.it

Tourism Research Australia (TRA) has conducted research to better understand the motivators and barriers of cycling tourism in Australia and its potential for growth in Victoria. Among the report's key findings:


  • The cycle tourism market is relatively small in size but those involved often take multiple trips each year and are highly engaged.
  • Cycle tourists engage in a broad range of activities, often travelling to regional areas.
  • Respondent awareness and knowledge of cycle tourism is low.
  • Victoria rates highly on a number of dimensions of the cycle tourism experience, including facilities and accommodation.
  • Many respondents would consider travel of this kind in future, with Victoria the most commonly preferred destination.


Download the report.

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Big money to build mountain bike trail

Big money to build mountain bike trail | The Insight Files | Scoop.it

The announcement of $250,000 in federal government funding to create a world-class mountain bike trail in the Snowy Mountains has been welcomed.

 

Kosciuszko Thredbo Pty Ltd has received the Tourism Industry Regional Development Fund (TIRF) grant, which will allow it to build 25.71 kilometres of new mountain bike trails and promote the region as an iconic destination for recreational riders and events.

 

Trails will be crafted to suit riders of all abilities, and range from downhill to cross-country and skill-based routes across the village and mountain areas.

This grant funding, which will be matched dollar-for-dollar by Kosciuszko Thredbo Pty Ltd, will help to cement Thredbo as a year-round destination for visitors.

 

Federal Member for Eden-Monaro Mike Kelly said he was delighted that Kosciuszko Thredbo Pty Ltd has been successful in its application, the strength of which made it very easy to go in and lobby for.

 

"With our natural assets in Eden-Monaro, from our beaches to the high country, tourism is one of our great strengths. However, as we know, this tourism is often very seasonal - this initiative to build a mountain-bike trail means we can attract visitors to Thredbo year-round," he said.

 

Read more: http://www.summitsun.com.au/story/1614207/big-money-to-build-mountain-bike-trail/?cs=1509

 

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Cycling Tourism: Europe’s 44 Billion Euro Gold-mine

Cycling Tourism: Europe’s 44 Billion Euro Gold-mine | The Insight Files | Scoop.it

Cycling tourism is one of the biggest growth sectors in tourism. A new study says it’s worth €44 billion per annum to Europe. Experts are getting ready to discuss how they can make this sector even bigger at a conference this week in Nantes.


Via JORGE REVUELTA GALLO
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Australia's top 10 best cycling trips

Australia's top 10 best cycling trips | The Insight Files | Scoop.it

For many Australians, thoughts of cycling trips conjure up only foreign images of French vineyards, Tuscan hills and Cuban beaches. However, there are roads and trails in Australia which are just as enticing. While the vast distances of the open Australian highway may not appeal, there are numerous bike-friendly options that beckon right across the country. Click here for the complete list.

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5 Reasons Why Cycling Tourism Matters

5 Reasons Why Cycling Tourism Matters | The Insight Files | Scoop.it

Three full days of countless conversations with fellow advocates at the National Bike Summit has made us realize the importance of bicycle tourism to the larger bike movement. One of the most interesting presentations we saw was by Douglas Meyer of Bernuth & Williamson Consulting, called “Perceptions and Possibilities.” It dealt largely with how bicycling issues, and advocacy itself, are perceived by both bike advocates and politicians. There was sometimes a fascinating disparity about what would make an effective argument for cycling. Some of the themes that surfaced were having good success stories, broadening the coalition of people that support cycling, and demonstrating how cycling can help more than just cyclists. Of course, for us, it seemed obvious that promoting Bicycle Tourism addressed many of these issues. Here are five reasons we feel that bike advocates and tourism professionals have to pay attention to bicycle tourism in the coming years.

 

#1 Bicycle Tourism is Good for Business

#2 Bicycle Tourism Bridges the Urban-Rural Divide

#3 Bicycle Tourism Revitalizes Communities

#4 Bicycle Tourism Makes Bicycling Relevant to More Than Just Bicyclists

#5 Bicycle Tourism Makes Bicycle Advocacy Easier

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