The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Meeting planners relying more on tourism bureaus in 2016

Meeting planners relying more on tourism bureaus in 2016 | The Insight Files | Scoop.it

Conference organisers are looking for more direct financial help and sponsorship opportunities from destination marketing organizations (DMOs) in 2016, due to a sharp rise in hotel, venue and food costs. That's according to a 'Destination Marketing Insights from Marketing Executives' survey conducted by Fulcrum Marketing. The purpose of the survey was to hear what North American planners had to say specifically about the business of global meetings, and how the rising cost of large conferences will impact on their working relationships with DMOs. In the Fulcrum survey, the two most significant ways  that planners envision their relationship with DMOs changing over the next two years focus on attendee marketing and sponsorship solicitation. Survey respondents reported that the two most appealing selling points for a potential meeting destination were the ability of financial incentives and broad meeting industry collaboration. Find out more.

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Kenya's Tourism Minister on making a big bet on business travel

Kenya's Tourism Minister on making a big bet on business travel | The Insight Files | Scoop.it

US President Barack Obama recently returned to Kenya for the first time since visiting in 2006. Like a growing number of Kenyan visitors, Obama travelled to Nairobi for business, in his case, Nairobi's Global Entrepreneurship Summit. The Summit is just one in a growing number of international business gatherings in Kenya's capital in the coming year, and signals a renewed focus on the city as one of Africa's premier destinations for meetings and business. Skift sat down with Phyllis Kandie, Kenya's Cabinet Secretary for East African Affairs, Commerce and Tourism. Click here to read the interview.

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The new set of best practices for making smarter tourism boards

The new set of best practices for making smarter tourism boards | The Insight Files | Scoop.it

Destination Marketing Association International has released a 94-page DestinationNEXT Practice Handbook outlining 20 best practices and 10 "NEXTPractices" for tourism bureaus in 2015. The NEXTPractices are initiatives that have much more potential for destination marketing organisations although some may require a long time to develop and scale fully into practical systems for the mainstream DMO industry. Among the "NEXTPractices" include:


  • The rise of DMO cognitive systems
  • The future of shared economy collaboration
  • Behind the value of DMO network models


Click here to download the handbook.

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