Conference organisers are looking for more direct financial help and sponsorship opportunities from destination marketing organizations (DMOs) in 2016, due to a sharp rise in hotel, venue and food costs. That's according to a 'Destination Marketing Insights from Marketing Executives' survey conducted by Fulcrum Marketing. The purpose of the survey was to hear what North American planners had to say specifically about the business of global meetings, and how the rising cost of large conferences will impact on their working relationships with DMOs. In the Fulcrum survey, the two most significant ways that planners envision their relationship with DMOs changing over the next two years focus on attendee marketing and sponsorship solicitation. Survey respondents reported that the two most appealing selling points for a potential meeting destination were the ability of financial incentives and broad meeting industry collaboration. Find out more.