Australia's cruise industry has experienced strong rates of growth over the past decade, and contributed approximately $54 million directly to the Northern Territory's economy over 2013-14. This TRA summary reports on the onshore experiences and satisfaction of visiting cruise ship passengers and crew to Darwin. The report's key messages include:
- Nearly all passengers surveyed spent money while in Darwin, with average expenditure at $94 per passenger.
- There was a high rate of satisfaction with nearly all aspects of Darwin and the overall visitor experience.
- On average, passengers participated in around five self-guided activities in Darwin. Walking around/general sightseeing and shopping were most common.
- Nearly one-third of passengers went on an organised tour.
- For many passengers, travel agents played an important part in the cruise booking process.
- The rates of likely return to and recommendation of Darwin as a travel destination were high and an indicator of Darwin's appeal to cruise passengers.