The Insight Files
72.6K views | +47 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Check in to the vast world of hotel data

Check in to the vast world of hotel data | The Insight Files | Scoop.it

Hotels sit on more data from their guests than, arguably, any other sector in the travel industry. And, remarkably, some probably do not even realise that they do, let alone what to do with it. Snapshot have pulled together the infographic above which segments hotel data into various areas such as distribution, revenue management and reviews. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Personalisation, retailing, and the traveller data problem

Personalisation, retailing, and the traveller data problem | The Insight Files | Scoop.it

Airlines which offer personalisation to their customers can create a differentiated offering in what is a generic marketplace, says Sabre. Facilitating a personalised dialogue with the traveller during each phase of the journey requires seamlessly integrated technology that operates in near real-time. And mobile is a convenient and effective avenue that can be used to facilitate that personalised dialogue. However, a bigger challenge than system integration across the full journey is for the carrier to actually see the traveller's full journey. A 360-degree view of the customer provides the insight allowing airlines to offer a unique, personalised experience based on the customer's past behaviours, interactions and stated preferences. These preferences and behaviours can then be used to predict and ultimately influence the customer's future buying behaviour.

more...
No comment yet.