The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Australian tourism welcomes triple growth

Australian tourism welcomes triple growth | The Insight Files | Scoop.it

The Australian tourism industry has welcome a growth three times faster than the Australian economy over the year to June, according to the August edition of the Deloitte Tourism and Hotel Market Outlook. The Deloitte Access Economics has increased its forecast for international tourism, with arrivals forecast to grow at 6.2% per annual (up from 5.4% in February) on average over the next three years. Other key outtakes from the report include:

 

  • Growth rates on both the international and domestic visitor fronts are in record territory.
  • While the global economic foundations have weakened, the tourism outlook has strengthened and forecasts have been upgraded.
  • Nationally, the hotel development register has strengthened further - however, not enough to offset a buoyant demand outlook.
  • Individual hotel market performance outlooks reflect cities' exposure to the growth segments and the highly variable local supply pipeline.

 

Click here to download the executive summary of the report.

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Deloitte's Tourism and Hotel Market Outlook 2016

2015 was another year of remarkable growth for the Australian tourism sector, with both international and domestic visitation growing multiple times faster than their medium term averages. International visitation surged 8.2% over calendar 2015, growing nearly three times faster than the pace observed over the last 15 years. At the same time, domestic visitation posted growth of 7% – a figure almost unrecognisable alongside the 1% p.a. witnessed, on average, since 2000. Click here to download the report.

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Australian Tourism Labour Force Report: 2015-2020

Tourism Research Australia has released the Australian Tourism Labour Force Report: 2015-2020, produced by Deloitte Access Economics. This report provides a comprehensive picture of the current state of the tourism labour force and associated skills demand and shortages forward to 2020. Key insights:


  • On the back of strong forecast growth in visitor numbers, Australia's tourism industry will require an estimated 123,000 additional workers to meet demand due to strong visitor growth to 2020.
  • The industry currently has a shortage of 38,000 workers. Under a business as usual scenario, the tourism industry is expected to experience a shortage of 93,000 workers, including 30,000 skilled workers in 2020.
  • Mature aged and youth workers are the key labour source for the industry.
  • The rate of dependence on overseas workers has dropped between the two surveys, from 13% of the total workforce to 10%.


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Australian Open tennis attracts Kiwis, Brits

Australian Open tennis attracts Kiwis, Brits | The Insight Files | Scoop.it

Kiwis don't just love living in Australia, tennis for them is a love game, too. The 2015 Australian Open attracted 13,200 international visitors, with 22% of them coming from New Zealand, 12% from England and 11% from the United States. A Deloitte Report found 120,000 visitors from outside Victoria went to the Australian Open, helping contribute $245 million to the state's economy. The $245 million figure was up from $239 million in 2012. The 2015 tournament created 1400 Victorian jobs and attracted 703,000 spectators.

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Travellers love social media — here's what travel brands must do to keep up

Travellers love social media — here's what travel brands must do to keep up | The Insight Files | Scoop.it

A recent report from Facebook and Deloitte emphasises that travel brands must become more sophisticated on social media as the shift away from TV continues. The report, which is a result of a global survey of 10,400 social media users, identifies some key ways that travel brands can improve their performance on social media.


The report also lays out some statistics which highlight how users are engaging with social and travel:


  • 76% of social media users have a dream trip list, but only 8% have been everywhere on the list.
  • Social media ranks second to friends and family as a source of travel ideas.
  • 68% say that reviews give them the confidence to book a holiday. OTAs have a 37% share within this cohort.
  • Holidays were the third most reported topic that the surveyed social media users consumed.


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Vagabond Lifestyles's curator insight, February 22, 2015 2:42 PM

Really awesome stats!

Maxity's curator insight, February 24, 2015 5:31 AM

Les voyageurs sont toujours plus connectés. Une étude très intéressante qui détaille de quelle manière ils le sont.

Stephen Crewson's comment, February 24, 2015 8:46 AM
This is a fabulous post and one that the Campground Industry needs to see as well. Thanks for sharing it.
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Deloitte releases 2014 tourism, hotel market outlook -

Deloitte releases 2014 tourism, hotel market outlook - | The Insight Files | Scoop.it
Deloitte has released its Tourism and Hotel Market Outlook report of key insights and forecasts across Australian tourism.
Tourism Australia 's insight:

Strong growth indicates the continued popularity of Australia as a holiday destination

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Economic and social value of improved water quality at Sydney’s coastal beaches

Economic and social value of improved water quality at Sydney’s coastal beaches | The Insight Files | Scoop.it

Deloitte Access Economics has released a report for Sydney Water that focuses on the economic and social value generated from improvements in water quality. Coastal beaches are an iconic part of Sydney's identity and a defining feature of the Sydney lifestyle. This study considered five potential benefits and contributions of beaches, and cleaner water, to society.

 

  1. Value for Sydney residents.
  2. Biodiversity benefits.
  3. Tourism and business contribution.
  4. Health benefits.
  5. Contributions to Sydney's iconic brand.

 

Overall, the research suggests that significant economic and social value is attributable to the improved water quality at Sydney's coastal beaches as a result of wastewater management activities. Click here to download the report.

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Tourism growth and outlook goes from strength-to-strength

Tourism growth and outlook goes from strength-to-strength | The Insight Files | Scoop.it

According to the February 2016 Tourism and Hotel Market Outlook, tourism is growing at rates not witnessed for decades, with stronger domestic and overseas holiday spending by Australians, despite macroeconomic uncertainty. The latest Outlook has seen Deloitte Access Economics again upwardly revise its forecasts for international visitation, with trips to grow by 5.4% and visitor nights by 5.3% per annum over the next three years. The forecast for China alone is for another 285,000 visitors per year by 2018 - equivalent to an extra 10 return A380 services every week. Australia's appeal as a tourism destination is not limited to China. 75% of Australian source markets grew above their five-year trend and 25% of markets grew at twice that pace. The US was the main rebounder, with 50,000 more visitors or 9% in 2015. Macro conditions remain favourable for international travel generally, and for Australian tourism specifically. Click here to download the executive summary.

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Deloitte: Travel Consumer 2015 Report

Deloitte has surveyed over 40,000 respondents about their travel activities, finding that travel has changed from being a seller's to a buyer's market. To adapt to this change, travel businesses need to undergo their own transformation from a product-centric to a consumer-centric model and put the consumer perspective at the heart of every business decision. Key findings include:


  • 59% of holidaymakers compare prices online, as consumers maintain their recessionary behaviour.
  • holidaymakers are sharing experiences and influencing each other, as 42% use review websites.
  • 59% say these sites have the most influence on their booking decision.
  • 31% of holidaymakers have posted a travel-related review on a review website.
  • 33% of consumers used two or more devices when researching their most recent holiday.


Download the report.

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Panos Fotiadis's curator insight, November 9, 2015 3:21 AM

Another report from Deloitte

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Deloitte's tourism and hotel outlook

Deloitte's tourism and hotel outlook | The Insight Files | Scoop.it

Released twice a year, against the backdrop of Deloitte Access Economics' latest economic forecasts, Deloitte's Tourism and Hotel Market Outlook provides projections for domestic and international tourism over the next three years. The report provides insights and analysis of the trends and issues confronting the Australian tourism and hotel sectors. It includes an overview of global and domestic economic developments bearing on the tourism and hotel markets and examines recent trends in international and domestic travel. Three year forecasts for international and domestic visitation are accompanied by commentary on the underlying drivers and emerging trends. Download the report by Deloitte Access Economics to learn about trends in the tourism sector.

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The value of Australia's international business events sector

The value of Australia's international business events sector | The Insight Files | Scoop.it

Sydney has again outshone its competitors, winning the right to host 5,000 leading accounting professionals at the next World Congress of Accountants in 2018, an event worth $18m to New South Wales. In light of the importance of international business events to Australia, the AACB in partnership with Deloitte, has undertaken a comprehensive study highlighting the sector's contribution to the Australian economy. The study has revealed that the business events sector is a high-value, fast-growing component of Australia's visitor economy, with one in five dollars spent by international visitors in Australia being directed to business event attendance. International business events are increasingly being recognised as an opportunity to promote Australia's industry strengths, increase trade and investment, attract global talent and drive the knowledge economy. The high yielding nature of the sector is a significant economic driver for both the visitor and knowledge economies and an integral contributor to Australia's tourism 2020 target. Click here to download the full report.

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