We’re in the midst of a generational shift, with Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. However, marketers shouldn’t take this as an opportunity to revamp their entire outreach strategy; if they’re competitive, they should already be creating content that resonates with multiple generations.
- Baby Boomer consumer most of their content between early morning and noon, whereas Millennials and Gen Xers consumer the most during the late evening.
- Over 25% of Millennials are consuming content through their mobile phones, while the preferred portable device for Baby Boomers is a tablet.
- Preferred content types span across all three generations, but specific genres differ significantly.