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Consumer trends and news curated by Tourism Australia
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Insights from Tourism Australia's Destination Australia Conference

Insights from Tourism Australia's Destination Australia Conference | The Insight Files | Scoop.it

Over 300 tourism professionals attended the inaugural Destination Australia Conference on Tuesday 17 March 2015. The conference focused on how we can attract more high-yielding international visitors to Australia to grow the tourism industry and boost business. Video highlights and speaker presentations from the conference are now available to view on Tourism Australia's website. Presentation topics include:


  • The global outlook for tourism - Ian Harper, Deloitte Access Economics
  • Selling 'Destination Australia' - John O'Sullivan and Lisa Ronson, Tourism Australia
  • Partnership marketing - Panel discussion
  • If you've got it - Sean Ashby, aussieBum
  • Know your audience - Hugh Aitken, Skyscanner
  • Reaching travellers online - Ross McDonald, Google Australia
  • Maximising yield through distribution - Panel discussion
  • It's all about content - Nicole Sheffield, NewsLifeMedia
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Destination Australia Conference

Destination Australia Conference | The Insight Files | Scoop.it

The inaugural Destination Australia Conference is coming to the Ivy in Sydney on March 17, 2015, looking into Australian tourism on the global stage and how to better reach travellers. The conference will focus on how we can attract more high-yielding international visitors to Australia to grow the tourism industry and boost business. The Conference is targeted to decision makers in tourism-related businesses that are actively marketing Australia to international leisure and business travellers. The Conference's objectives are:


  1. Outline the current global outlook for tourism focusing on significant mid-term demographic and economic trends that offer particular opportunities for Australia.
  2. Share consumer insights for Australia's highest volume and highest yielding international markets, explaining Tourism Australia's marketing campaigns for the year ahead.
  3. Showcase examples of innovation in marketing and trends in tourism including new technology, data mining/big data, methods for content creation, changing distribution models, good design and personalised content.


Click here to register for the event.

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Five key lessons for attracting tourists to Australia

Five key lessons for attracting tourists to Australia | The Insight Files | Scoop.it

In the era of Big Data, knowing the traveller is key to marketing Australia and attracting tourists to come and visit our hotels and attractions. This article lists five lessons from Tourism Australia's Destination Australia conference held in Sydney on Tuesday:


  1. People do a lot of online research.
  2. Loyalty programs are important for big hotel chains.
  3. Most apps are discarded within a few days.
  4. The lower dollar won't lead to a domestic boom.
  5. China isn't the only game in town.


Click here to learn more.

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