DMO marketing trends to look out for in 2015 | The Insight Files | Scoop.it

Destination Marketing Association International has leveraged the brain trust of resources from partner DMOs and agencies to collate the ten top DMO marketing trends to look out for in 2015. Amongst the insights include the importance of smartly curating content in an increasingly convenient sharing economy, the rise of personalised marketing, and the segmentation of deeper targets to allow for more efficient and fiscally responsible advertising campaigns. In an increasingly cluttered and competitive marketplace, it will be more crucial than ever to enhance the authenticity of a DMO brand in order to connect with consumers in a personal and emotional way. Click here to learn more about the trends which are forecast for 2015.