Eight things new destination marketing leaders need to know | The Insight Files | Scoop.it

New leaders in a destination marketing organisation must prioritise collaboration, innovation and more essential skills that will create long-term success. This article focuses on the critical things a new leader at the DMO needs to understand and consider in order to avoid speed bumps and succeed in the industry.


  1. Don't underestimate the impact of external stakeholders.
  2. Review and understand existing strategies before adding your own ideas.
  3. Build consultation into almost everything you do.
  4. Dare to stop doing things.
  5. Create a culture of innovation.
  6. Think twice before going retail.
  7. Stay lean.
  8. Understand the business you're in.