The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Food tourism strategies to drive destination spending

Food tourism strategies to drive destination spending | The Insight Files | Scoop.it

Destination marketers face a new imperative to refine and align their culinary experience branding and marketing strategies to connect with today's digital savvy traveller. Even non-traditional tourist destinations must commit to smarter branding and marketing strategy, in order to capture sustained tourism in-flows. This Skift report outlines how stakeholders must work together to hone their content strategies and build local networks to bring out the best of what destinations can offer. The purpose of this report is to help destinations and their tourism partners develop better branding and marketing strategies around food, using Tourism Australia as a case study.

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Best new architecture for 2015

Best new architecture for 2015 | The Insight Files | Scoop.it

Go just about anywhere around the world and you are sure to find great examples of modern architecture. London, New York, Sydney: construction nerds and building buffs, here is your destination list for the best architecture opening in 2015. The new Louvre, Frank Gehry's first Australian building, 140 pavilions at the Milan Expo - it's a big year across the globe for lovers of the big build.

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The rise in international arrivals to Asia-Pacific destinations

The rise in international arrivals to Asia-Pacific destinations | The Insight Files | Scoop.it

More than 1.18 billion people travelled internationally last year and several Asia-Pacific cities collectively claim nearly 25 percent of those arrivals. MasterCard's inaugural Asia Pacific Destinations Index for 2015 examined international tourist arrivals, hotel room nights, and tourist spending in 167 destinations in 22 countries and Bangkok came out as the clear winner. Last year was the first year that Bangkok surpassed 20 million international arrivals and had the most international visitors of any city in Asia Pacific, according to MasterCard. According to the Index:


  • Asia Pacific makes up about 23% of the world's international overnight arrivals.
  • Asia Pacific has been the fastest growing region for international tourism since 2005.
  • Northeast Asia (includes China, Japan and South Korea) had the region's most international arrivals in 2015 and Southeast Asia had the second most.
  • Bangkok had the most international arrivals of any Asia Pacific city in 2015.
  • More destinations in Southeast Asia and Oceania (Australia and New Zealand) show up in the ranking for room nights in 2015, such as Perth, Melbourne, Brisbane and Auckland.


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