Welcome to a new era for devices | The Insight Files | Scoop.it

Mobile devices have significantly grown in importance in the travel industry - strategically as well as physically. Tablets, smartphones, and now the hybrid phablets, are taking on PCs' functions from planning a trip to booking elements of the trip such as hotels and flights. eMarketer's latest forecast of digital and mobile travel reseaching and booking, predicts that 2015 will be a defining year for mobile. According to this study, 47% of all 2015 online travel research will be via mobile devices. The PhoCusWright US Online Travel Overview expects mobile travel bookings in the U.S. to reach $39.5 billion by 2015. Smartphones are taking over from tablets as the main mobile experience, with consumers preferring to browse on bigger screen phones. Click here for more information.