Comparing travel brands performance | The Insight Files |

A new web-tool allows companies to track their daily progress on Instagram and see how they compare to their competitors. KonichiranK measures the number of followers an account has, the daily and weekly growth as well as historical performance, making it possible to see when a brand has experienced rapid growth. Industry leader Tourism Australia has millions of followers, gaining nearly 7,000 new followers in the past week alone. The remaining top five are pretty close, with only 30,000 difference between Queensland coming in second with 272,000 and Sydney in fifth place with 241,000. Find out more.