Evaluating your company's social media efforts | The Insight Files | Scoop.it

How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception. In this article you'll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts. Insights include:

  1. Consider shifts in metric choices
  2. Pay attention to total interactions
  3. Focus on customer lifetime value
  4. Model attribution

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