The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Tips for optimising digital media

Tips for optimising digital media | The Insight Files | Scoop.it

With travel digital marketing spanning multiple channels, platforms, technologies, pricing models, and more, it’s always a best practice to ensure your organisation is optimising these channels to meet and exceed marketing goals. A challenge amongst advertisers is that with all of these channels and platforms, the influx of data and reporting can be overwhelming. Additionally, it can be difficult to identify the specific actionable insight from that data. When thinking about the efforts involved in launching a campaign, it can be easy to overlook that the real work begins once the campaign has launched. This article outlines five simple optimisations to enhance campaign performance under the categories of placement, design, copy/CTA, CTR vs. CPA, and targeting. Find out more.

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Tourism NT recruits Instagram trio for new social media campaign

Tourism NT recruits Instagram trio for new social media campaign | The Insight Files | Scoop.it

In what it claims is an industry first social media strategy, Tourism Northern Territory (NT) has recruited three Australian Instagram giants to showcase the Red Centre using the platform’s hyperlapse video function. The 'Hypermeet' campaign is set to promote Alice Springs as the gateway to the Red Centre via participating influencers with a combined following of more than 175,000 and a Google Plus following of 1.3 million. The trio are already avid users of Instagram's hyperlapse app, which allows influencers to accelerate up to 45 minutes of footage into a 15-second video clip. All three instagrammers have begun a six-day journey from Alice Springs to Kings Canyon and Uluru, where they will continue to shoot and upload their hyperlapse content. Tourism NT's executive director of marketing has said that leveraging video content is a strategic priority for Tourism NT, with timelapse and hyperlapse content aligning with Tourism NT's overarching strategy and assisting in conveying the territory as an active holiday destination.

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Social media and tech trends you need to know about

Social media and tech trends you need to know about | The Insight Files | Scoop.it

Travel PR specialists Klick Communications deliver the latest in travel technology and the ever-changing social media scene. Among the core points discussed include:

 

1. Snapchat will soon allow users to subscribe to publishers on discover.

2. Facebook plans to put ads in Messenger.

3. Facebook launches new website to help nonprofits master the platform.

4. Facebook instant articles will give all publishers faster loading, fewer monetisation options.

5. Twitter's new customer service features make it easier to send private messages and feedback.

 

Find out more.

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