At the World Travel & Tourism Council’s (WTTC) Global Summit in Madrid, Spain, the Global Wellness Institute (GWI) released new data suggesting wellness tourism could rebound faster than the tourism sector as a whole following major disasters, such as wars, acts of terrorism, drug violence or natural disasters. The ten nations analysed that have experienced either historic or shorter-term disruptions will see, on average, an annual 7.2% growth rate in inbound trips overall, but a greater 19.5% annual rise in inbound wellness tourism trips. This represents roughly 170% more inbound wellness-focused trips across those five years. The GWI defines wellness tourism as all travel associated with maintaining or enhancing one's personal wellbeing, and this travel category's global growth is estimated at 9.1% annually from 2012-2017, or 58% faster than the 5.8% annual growth rate for global tourism overall. Wellness tourism can play a major role in the image-building that is critical for nations that have experienced crisis-driven tourism disruptions.