The Insight Files
72.7K views | +19 today
Follow
The Insight Files
Consumer trends and news curated by Tourism Australia
Your new post is loading...
Your new post is loading...
Scooped by Tourism Australia
Scoop.it!

Long holidays not an option for most Australians

Long holidays not an option for most Australians | The Insight Files | Scoop.it

The latest findings from Roy Morgan reveal that when it comes to the length of our holidays, shorter trips are overwhelmingly more popular with Australians than longer ones. Only 4.1% went away for a month or more on their last trip. At the opposite end of the spectrum, 4.1% took off for a month or more. Holidays of between four and seven nights accounted for 15% of travellers, while 12.9% were away for between eight and 14 nights. From there, numbers drop dramatically with just 4.7% taking a holiday of 15-21 nights and 3.3% enjoying a longer trip of 22-30 nights. Overall, the average length of a holiday taken by Australians in the 12 months to June 2016 was 8.5 nights. Find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Melbourne revealed as top dream holiday destination for Australians

Melbourne revealed as top dream holiday destination for Australians | The Insight Files | Scoop.it
Melbourne has topped the Australians holiday dream list, and is also the most visited destination by holidaying Aussies according to the latest Roy Morgan research.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

IBISWorld: Australian hotels and resorts industry should prepare for growth in domestic tourism

IBISWorld: Australian hotels and resorts industry should prepare for growth in domestic tourism | The Insight Files | Scoop.it
Melbourne, Australia (PRWEB) April 07, 2014 -- As the Australian dollar falls, the industry prepares for growth in domestic tourism and an influx of Asian tourists. For this reason, industry research firm IBISWorld has updated its report on the Hotels and Resorts industry in Australia.
more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Domestic travellers who research destinations online spend more when away

Domestic travellers who research destinations online spend more when away | The Insight Files | Scoop.it

Forget web-only offers, secret hotels, and last minute sale alerts: Australian domestic travellers who use the internet to help decide on a holiday destination spend almost 25% more while away than those who only use other information sources, the latest Roy Morgan Holiday Tracking Survey shows.

 

In the year to May 2013, Australians who looked online when deciding on a domestic holiday destination then spent an all-inclusive average of $179 per person per night—$35 more than those who used only other information sources such as travel agents, brochures, guide books or the advice of friends and relatives.

 

25% of domestic holidaymakers now use the internet (either alone or combined with traditional information sources) when considering where to go, up from just 4% in 2001.

 

Domestic travellers who did not source any information to assist in choosing their destination account for up to 43% of travellers but spend only $116 per night on average; however many of these people were visiting—and staying for free with—friends and relatives.

 

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

 

“One in four domestic holiday-makers now uses the internet to help pick a destination— more than six times the rate in 2001.

 

“Although internet researchers may have above-average incomes, the increased daily expenditure by this group still suggests that online destination research is about far more than deals and discounts: it also provides holiday researchers with comprehensive information on how and where to spend their tourist dollars.

 

“It is therefore critical for tourism operators and destination marketers to have a strong web presence that not only persuades people to visit, but encourages them to see and do (and spend) all they can once they arrive.”   

 

“Aside from the internet, word-of-mouth and previous experience are also key drivers of destination choice: 22% of domestic holidaymakers said that they used the advice of friends or relatives when choosing their destination and 21% had been to the destination previously and decided to go back again.”

 

 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Domestic overnight tourism reaches an all-time high

Domestic overnight tourism reaches an all-time high | The Insight Files | Scoop.it

Domestic overnight tourism has reached an all-time high in 2014 with overnight trips up 7% to 81 million, visitor nights up 9% to 309 million nights and overnight spend up 6% to $54 billion according to the latest National Visitor Survey domestic tourism results. The December 2014 quarter NVS domestic tourism results, released by Tourism Research Australia, also showed that the Visiting Friends and Relatives and business sectors have recorded the strongest growth in 2014 with visitor expenditure up 5% and 16% respectively. Click here to find out more.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Research suggests caravan holidays in decline

Research suggests caravan holidays in decline | The Insight Files | Scoop.it

"The great Australian tradition of a beach-side caravan holiday may be in decline.

Research commissioned by the Caravan Industry Association of WA shows occupancy rates have dropped significantly in recent years." 

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Domestic tourism not slowing -

Domestic tourism not slowing - | The Insight Files | Scoop.it

Australia has experienced a revival in domestic tourism. Domestic travel in Australia posted positive growth figures last financial year, according to new research results.

The Tourism & Transport Forum (TTF) said there has been a revival in domestic tourism, given the results of the latest National Visitor Survey from Tourism Research Australia. Domestic overnight trips increased 2.6 percent, while visitor nights were up 3.3 percent year-on-year for the 2012-13 financial year. Overnight visitor expenditure rose 3.2 percent to AU$51.4 billion over the same period.

more...
No comment yet.
Scooped by Tourism Australia
Scoop.it!

Domestic tourism strengthens in Q1

Domestic tourism strengthens in Q1 | The Insight Files | Scoop.it

The NVS has revealed solid growth in domestic tourism in Q1, with overseas trips slowing as the dollar weakens.

 

Australians are seeing increasing value in holidaying at home and are taking around 10 times more domestic trips than international, according to the latest National Visitor Survey.

 

The Tourism Research Australia report for the March quarter showed overall trips rose 0.8% with visitor nights up 4.3% and spend up 2.7%.

 

However, overnight holiday trips rose 6.5%, nights by 11.1% and expenditure by 9.6% compared with the previous corresponding period demonstrating a strengthening of the domestic market.

 

Tourism Australia managing director Andrew McEvoy branded it a "solid start" to the year for domestic tourism with holidaymakers increasingly turning away from the traditional "fly and flop" in favour of a more active holiday experience.

 

"A positive domestic trend we are seeing is a slowing in outbound travel by Australians particularly to the popular beach resorts," he said.

He also highlighted a strong performance from the holiday segment indicating "very impressive" double digit growth in spending in the quarter which helped to offset weaker numbers from the business segment.

 

Meanwhile Tourism and Transport Forum chief executive Ken Morrison highlighted the positive economic impact of the trend, particularly as the dollar continues to weaken.

 

"With the Australian dollar's decline likely to continue, travelling within Australia becomes even more competitive, so we expect to see continuing growth in domestic travel and expenditure," he said.

 

"Overnight visitors spend money on accommodation, dining, shopping, transport and visiting attractions in every part of the country, all year round, supporting 531,900 direct jobs and 283,000 businesses nationwide."

 

Domestic overnight travellers spent $13.3 billion in the March quarter which equates to more than $1 billion per week, he added.

more...
Khanh Hien Dinh's curator insight, October 10, 2014 4:42 AM

In the report, the number of customer in third quarter showed that the increasing of travel in Australia compare with a previous year. Looking back in the first quarter, because of economic issues, so the currency is inflated and made it went down of valuation. With many factors effect to Australia’s economic, so that international travel make a lot of difficult. Instead of that, domestic travel is more developing. Australia is famous with beautiful beach undercover of Australia such as: Manly beach, Bondi beach, Wollongong, Brighton beach, Port Melbourne beach and so on. This is occasion to develop and make an advertising campaign to attract tourist.