Study reveals travel preferences of lucrative Chinese student market | The Insight Files |

University of Queensland research into the travel preferences and behaviours of Chinese students in Queensland found the best time to attract young visitors was at the end of the year and operators needed to offer an experience to brag about. Based on a study of 600 Chinese students from six south-east Queensland universities, the research identified two groups of Chinese student travellers: those who were keen to go busy (60 per cent) and those who preferred city-based tourism (40 per cent). November and December are the main windows of opportunity for Chinese students to travel in Australia, with students relying on social media and word of mouth as opposed to travel agencies.