Best travel ads: airlines evoke emotion | The Insight Files | Scoop.it

Airlines are finally following in hotels' footsteps and transforming themselves, or at least their marketing messages, into lifestyle brands that focus more on concepts of passion, wonder, style and love than the logistics of getting from point A to B. Following on from Qantas' lead, this article references recent emotive advertising rolled out by KLM, Turkish Airlines and Southwest Airlines.