The Insight Files
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Consumer trends and news curated by Tourism Australia
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What are the world's top 100 city destinations?

What are the world's top 100 city destinations? | The Insight Files | Scoop.it

Euromonitor has released the annual Top City Destinations Ranking of 100 of the world’s leading cities in terms of international tourist arrivals. Arrivals continued to grow in global urban centres in 2014, illustrating the continued economic importance of tourism to the world's cities. Asia remained the dominant region for city tourism, with over one-third of the top 100 cities being located in Asia in 2014. The growing number of outbound Chinese travellers hugely influenced the rankings, with Hong Kong, Macau and Taipei benefiting greatly from these visitors. Improved flight connections from China and relaxed or no visa restrictions for Chinese visitors are assisting in the march up the rankings of these Asian destinations. Find out more.

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Consumers in the digital world: Hyperconnectivity and technology trends

Euromonitor's latest report is a comprehensive summary of the results from its Hyperconnectivity survey, undertaken in 2014, which includes responses from over 8000 online consumers in 17 emerging and developed markets. To help companies position themselves for success with interconnected consumers, Euromonitor International surveyed consumers about their use of various technology devices, integration of technology into the shopping process, adoption of new platforms and capabilities, and attitudes towards online privacy and security. The report highlights that hyperconnected consumers have an evolving set of purchasing habits and preferences for interacting with the social and commercial worlds around them that are directly shaped by their heavy use of technology. Find out more.

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Emerging trends in the global tourism industry

Emerging trends in the global tourism industry | The Insight Files | Scoop.it

For nine consecutive years, the Global Trends Report by Euromonitor International, in partnership with WTM, has been at the forefront of accurately predicting major travel trends around the world, looking at how the travel industry is developing in a rapidly changing landscape. The report identifies the key trends set to shape the travel industry in seven regions: the Americas, the UK, Europe, Middle East, Africa, Asia, India. The Global Travel Trends Report offers an insight into to the size and shape of travel and tourism and identifies pressing industry issues, emerging brands, destinations and demographics, growth categories and consumer trends. To read the full report, click here.

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Euromonitor's global consumer trends for 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. 

From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.


Download this white paper to:

  • Learn which consumer trends will reign in 2016
  • Uncover how consumers are searching for innovative routes to value
  • Consider future opportunities among agnostic shoppers, the over-connected, millennials, single spenders, changemakers, gender-nonconformists, the health conscious and mature consumers
  • Learn more about consumers in 2016.
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Travel and the sharing economy

Travel and the sharing economy | The Insight Files | Scoop.it

The sharing economy has taken the travel and tourism industry by storm, tapping into the consumer zeitgeist for sustainable, authentic and local services when it comes to lodging, transport, activities, dining and finance, amongst others. This Euromonitor report looks at the key drivers behind the dynamic growth in the travel sharing economy, benefiting from technological disruption, rapid urbanisation, Generation Y's influence and smartphone proliferation. Click here to view the full report.

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