The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Targeting Chinese shoppers abroad

The rise of Chinese shopperrs is having a ripple effect on destinations around the world. From luxury sales across Western Europe, North America and the Asia Pacific region, to the more quotidian, sales of diapers/nappies, infant formula, cosmetics and vitamins in Japan and Australia, the impact of Chinese tourists injecting a new vitality into stagnant and even declining FMCG categories has been significant. In this report, Euromonitor International outlines the position of the Chinese government towards tourism, the simplification of the visa process for Chinese travellers by many destinations featured in the analysis and explains the allure of shopping abroad in terms of attracting pricing and duty-free incentives. Download the report.

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Half the world's population will be online by 2030

Half the world's population will be online by 2030 | The Insight Files | Scoop.it

Although the penetration of web-enabled devices is accelerating rapidly around the globe, by 2030 only just over half the world’s population will be online. Going forward, markets to see the fastest growth in Internet users will be predominantly low-income, late-adoption societies in Africa and Asia. Mobile will be the most significant segment in driving internet penetration, with lower data tariffs and cheaper smartphones key to uptake..

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Be-Bound®'s curator insight, June 16, 2015 7:18 AM

We still have to work hard to bring the other half online. That's what we do.

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Euromonitor Webinar | Rising power of female consumers

Euromonitor Webinar | Rising power of female consumers | The Insight Files | Scoop.it

The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men. Register for this webinar by Euromonitor International to learn:


  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


The webinar will be conducted on Thursday, 19 March at 9am CST/2pm GMT. Click here for more information.

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World Travel Market Global Trends Report 2015

World Travel Market Global Trends Report 2015 | The Insight Files | Scoop.it

According to the WTM's 2015 Global Trends Report, geopolitical events are further impacting economic performance, with conflicts affecting certain destinations in the Middle East and North Africa, Russia and Ukraine. Nonetheless, travel continues to shine globally, with arrivals reaching over 1.1 billion in 2014, up by 4.3%. 2015 is forecast to see slightly slower growth, estimated at 3.7%. The International Monetary Fund predicts global GDP growth of 3.2% for 2015, with advanced economies showing an improved outlook with growth slowing in emerging markets. The Asia Pacific region is predicted to see the fastest growth in inbound expenditure over the next five years. Despite a recent slowdown, outbound Chinese travellers are still on the rise, reaching over 84 million in 2014, with increasing disposable incomes favouring overseas trips. Download the report.

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Euromonitor International: China city tier report

China's macro-economy outpaces the rest of the world, with dynamics varied across cities. 2014 was another banner year for China, which surpassed Japan to become the world's second largest economy in 2010. The country exhibited slower but robust GDP growth at 7.4%, with sources indicating that China has taken the place of the U.S. as the national marketplace receiving the largest amount of direct foreign investment worldwide in 2014. China has devoted itself to an evolving growth structure to promote greater economic traction by expanding domestic consumption and investment, increasing per capita disposable income, and promoting consistently progressive urbanisation with more balanced development between urban and rural areas. These positive factors have been coupled with several reforms concerning resident's livelihoods, in addition to a broadening of investment fields. Overall, these measures have buoyed Chinese consumers' outlook and confidence about the future.

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Asian destinations dominate the list of most visited cities

Asian destinations dominate the list of most visited cities | The Insight Files | Scoop.it

More than half of the 20 most visited cities were located in Asia in 2013, according to the latest data released by Euromonitor International. The same three cities - Hong Kong, Singapore and Bangkok - led the list in both 2013 and 2012. The growth of outbound travel from China heavily influenced the list; however, Euromonitor suggests that the United States' strengthening economy could shift current trends. Cities in neighbouring countries to the United States such as Central America, Mexico and the Caribbean will most likely see growth in U.S. travellers. Western European cities will likely benefit too, thanks to strong cultural positioning and historical ties to the U.S. Click here to view the complete list.

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