The Insight Files
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Consumer trends and news curated by Tourism Australia
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Chinese tourist spending up 45% in UK in response to streamlined European visas

Chinese tourist spending up 45% in UK in response to streamlined European visas | The Insight Files | Scoop.it

Spending by Chinese visitors in the UK jumped in July, as the country’s shops and restaurants benefited from simplified rules on tourists applying for visas. Chinese tourists visiting the UK spent $78 million on their credit cards in July, up 45% from a year earlier, Visa Europe said in a press release. About 185,000 Chinese tourists came to Britain in 2014, and visitors from the country are now the second highest spending tourists. The surge in spending comes after efforts by the UK government to make it easier for the Chinese to visit. On July 1, Britain introduced a pilot program allowing Chinese citizens to obtain a tourist visa for the UK and the 26 European countries in the Schengen area simultaneously. The extra money spent by the Chinese went on eating out, trips to the supermarket and shopping. Find out more.

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Adelaide to host Corroboree Europe - News & Media - Tourism Australia

Adelaide to host Corroboree Europe - News & Media - Tourism Australia | The Insight Files | Scoop.it
Adelaide will host one of the world’s most important gatherings of travel agents next year.Tourism Australia has just announced in the UK that Adelaide will – for the first time – be the host city for Corroboree Europe from April 26 to 29, 2015.
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Europeans invited to gear up and ‘get vertical’ in Australia

Europeans invited to gear up and ‘get vertical’ in Australia | The Insight Files | Scoop.it

Tourism Australia has partnered with outdoor sports brand SALEWA on a new campaign in Europe to showcase Australian walking experiences in Victoria, South Australia, Northern Territory, Queensland and Western Australia. Australia is the first destination to be featured in the 'Get Vertical' campaign by SALEWA, which runs from 19 March to 15 May 2015. Promotional activity includes a multilingual website featuring a virtual walking experience and competition, three-page advertorials, as well as a 24-page walking content piece and point-of-sale activity in SALEWA stores. Participants from Germany, Italy, France, Switzerland and Austria have the chance to win a seven-day walking trip to Australia in September 2015 to one of the featured walking destinations. 

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European business travellers prefer to book direct with hotels

European business travellers prefer to book direct with hotels | The Insight Files | Scoop.it

According to a new Accor study, European business travelers book their hotels online, mostly directly via the hotel's website (43%) or through travel websites (33%). Location is their primary concern when choosing a hotel (for 66%). And free Wi-Fi is now an absolute prerequisite for one in two business travelers.

 

Accor, the world's leading hotel operator and the market leader in Europe, publishes today its first European Business Traveler Research. Business travelers represent around two third of the group's customers and are the focus of this research which targeted members of its Le Club Accorhotels loyalty program from France, the United Kingdom and Germany.

 

The research reveals key trends regarding their accommodation preferences, service expectations, habits when staying in a hotel, etc."Nowadays, business travel is evolving because of the globalization of exchanges, the development of new technologies and changing lifestyles. This research enables us to remain fully in touch with market trends and reveals one major customer expectation, the REWARD or desire for acknowledgement," explains Grégoire Champetier, Accor Global Chief Marketing Officer.

 

The notion of REWARD also reflects all aspects of business travelers' expectations: changing Reservation methods, the desire for a good Experience and know-how, the need for free Wi-Fi anytime, anywhere, for Attentive establishments, for Responsible hotels, all for a completely Digital-savvy business traveler.

 

Key findings regarding REWARD include the fact that European business travelers Reserve their hotels online, mostly directly via the hotel's website (43%) or through travel websites (33%). As far as Experience is concerned, location is their primary concern when choosing a hotel (for 66%) and bedding comfort is considered the most important hotel service (by 71%). Free Wi-Fi is now an absolute prerequisite for one in two business travelers and is the third most important hotel selection criterion after location and price. European business travelers also want Attentive hotels that offer guests a "personalized" service, for example a dedicated check-in desk for loyalty program members and access to media from their home countries. In addition, the research underscores the fact that European business travelers are Responsible and care about schemes that limit hotel energy and water consumption, as well as waste production. Lastly, the research reveals that European business travelers are Digital-savvy: 36% have downloaded a hotel booking application and one in two (49%) always or from time to time share their opinions on the social networks (Facebook, Twitter, etc...).

 

The research reveals differences between French, German and British business travelers. The Germans, for example, are Europe's champion business travelers, notching up an average of 17 trips in the first half of the year, compared with 15 for the French and 13 for the British, who make proportionally more international business trips. As far as online booking is concerned, the British are well ahead of the French and the Germans when reserving directly via the hotel's website (64% compared with 47% and 30% respectively). The Germans prefer to book via a travel website (48%).

 

The research, which was carried out for the first time in Europe, but which has already been conducted twice in Asia-Pacific, also compares the expectations of business travelers according to their country of origin and culture. For example, it revealed that travelers from the Asia Pacific region are more digital-savvy than Europeans. They consider free Wi-Fi more important (second hotel selection criterion after location vs. third criterion for Europeans after location and price) and also tend to share more their opinions online.

 

For Cédric Gobilliard, Accor Senior Vice President Global Sales, "this research's findings endorse our choices in terms of customer relation and services. Business travelers expect more digital services, a more personalized service and welcome, greater comfort and hotels that are more responsible, and we are working on all of these issues."

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