Airbnb finding favour with German and Spanish travellers | The Insight Files | Scoop.it

A snapshot of travel booking habits across Europe by Rocket Fuel, has a few eyebrow-raising findings, specifically around the popularity of Airbnb. According to the study, travellers from Germany and Spain are the most frequent customers of Airbnb, with 35% having used the service in the last year, followed closely by 34% of French and Italians. The take-up from UK travellers is one in four. The sample and methodology which generated these surprisingly high figures is a study of Rocket Fuel EMEA & US hotel and accommodation campaigns between June and August 2015 and a consumer survey of 1,500 travellers from the US, Ireland, Germany, France, Spain, Italy and the UK in August 2015. Find out more.