Partaking in the annual European singing contest may have been Australia's biggest tourism ad to Europe yet. Guy Sebastian's time on stage opened Australia up to an estimated 180 million viewers. Sebastian managed to outperform a number of European destinations, to win 5th place at the 60th annual Eurovision Song Contest. Europeans and fans of the show around the world were exposed not only to the Australian flag, which was being waved across television screens, but also Australia's musical appeal and diversity. It may have even helped put Australia on the map for Europeans - perhaps even swayed a few to choose the home of Guy Sebastian for their next big getaway.