The Insight Files
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Consumer trends and news curated by Tourism Australia
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NSW wins major events push with new minister

NSW wins major events push with new minister | The Insight Files | Scoop.it

The Tourism & Transport Forum (TTF) has welcomed two senior ministers to the events portfolio and infrastructure and transport roles. The 25% increase in funding for Destination NSW promised by the Premier will mean that NSW is better placed to market the state in major markets like Asia and expand NSW's events program, which is an important driver for domestic and international visitors. The TTF have long argued the importance of improving public transport and road networks in order to boost jobs and growth across Sydney. The TTF will work with both ministers on tourism and transport strategies. The Premier has outlined an ambitious agenda for tourism and transport and TTF will be advocating for its early implementation so that the economic and employment benefits that tourism and transport can deliver to NSW citizens are maximised. 

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Three quarters of business travellers extend their trip for leisure purposes

Three quarters of business travellers extend their trip for leisure purposes | The Insight Files | Scoop.it

"Business travel is a becoming a larger and more sophisticated market, much to the delight of Australian travellers who are using work trips as a gateway to personal travel. According to the American Express Global Business Travel survey, three quarters of respondents are extending business trips for leisure purposes. Australian business travellers are flying seven times a year, with five of these being international flights."

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Sydney tops Melbourne as Australia's top international conventions city

Sydney tops Melbourne as Australia's top international conventions city | The Insight Files | Scoop.it
Australia slips into 16th place as Sydney just makes the cut in ICCA's Top 20 Rankings for countries and cities in 2013.
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Whitsundays take on silver screen

Whitsundays take on silver screen | The Insight Files | Scoop.it

Queensland will enlist the power of film and social media in an innovative bid to promote the Whitsundays.

 

Screenwriter Craig Pearce, who worked on The Great Gatsby and Moulin Rouge among other films, will pull together a movie storyboard that will be entirely crowd-sourced through social media with the end result to be entitled The Whitsundays.

 

Over a four week period, an image will be uploaded onto the Whitsundays Facebook and Instagram pages each day, prompting budding screenwriters to write the next scene.

 

Pearce will pick the daily winners and will also provide daily screenwriting tips to entrants.

 

Upon the launch of the concept, state minister for tourism Jann Stuckey expressed confidence the script would showcase the islands.

 

“Mr Pearce is at the top of his craft and his world-class skills will soon be put to use with Australians to oversee a movie-style story that captures the epic experiences and stunning locations of the Whitsundays,” she said.

 

Australians whose ideas are used for the movie will receive recognition in its credits, $500 daily prizes and a $10,000 Whitsundays holiday grand prize up for grabs.

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Vivid Sydney Draws Record Crowds

Vivid Sydney Draws Record Crowds | The Insight Files | Scoop.it

NSW Deputy Premier and Minister for Trade & Investment Andrew Stoner today announced Vivid Sydney 2013 an unprecedented success, with preliminary estimates showing record attendance of more than 800,000 people across the 18-day event. 

 

Visitors flocked to the biggest Vivid Sydney ever, which included the largest Vivid Light Walk expanding into North Sydney with the lighting of the Sydney Harbour Bridge, and Darling Harbour showcasing Australia’s first spectacular water show performances.

 

The Vivid Music program also expanded into new venues and Vivid Ideas featured more than 180 events with over 6,000 tickets sold. Over 40,000 tickets were sold for Vivid LIVE at the Sydney Opera House.

 

Read more: http://www.etravelblackboard.com/article/144416/vivid-sydney-draws-record-crowds

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Viviana Abigail's curator insight, October 3, 2013 11:31 AM

This article falls under the sociable category in our Persia paper. FormForm this article really shows the entertainment of which the people of Australia do enjoy. This article can be seen as a window of peace through which the citizens can escape their world of dispare for a night of delight but also an adaptation or link between two very different worlds. The worlds mash together through art and literature and the opera house changes its surroundings so that the people may enjoy splenderious shows of fine culture and art.

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Asian Cup profits prove it does pay to be great hosts

Asian Cup profits prove it does pay to be great hosts | The Insight Files | Scoop.it

The success of the Asian Cup tournament may pave the way for Australia to host more major football tournaments, as organisers prepare to return a profit of $4m-$6m to governments who backed it. Ticket sales are estimated to be between $18m-20m, well above the $14m budgeted for, as more than 650,000 attended the 32 games. The surplus will be returned to the federal and NSW, Victorian and Queensland governments who provided $61m to host the Asian Cup. Click here for more information.

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Australia in prime position for South East Asia business events

Australia in prime position for South East Asia business events | The Insight Files | Scoop.it
Australia continues to cement its reputation as the incentive destination of choice for South East Asia business events’ groups, with a growing number of bookings from Singapore, Malaysia and Indonesia.
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Brazil forecasts billions in World Cup gains

Brazil forecasts billions in World Cup gains | The Insight Files | Scoop.it
World Cup-related spending will give Brazil a multi-billion dollar shot in the arm, with 600,000 foreign visitors and three million domestic tourists expected.
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Gold Coast marathon charms record Singaporeans

Gold Coast marathon charms record Singaporeans | The Insight Files | Scoop.it

The sandy white beaches and all-year-round sunshine in Australia's Gold Coast are hot favourites with Singaporean tourists.

 

Running enthusiasts have also been packing their running shoes along with their board shorts and bikinis for the coast in increasing numbers in recent years.

 

A record 355 Singaporeans ran the Gold Coast Airport Marathon last Sunday - possibly the largest local continent to take part in an international marathon.

 

They range from elite runners looking to qualify for major marathons and the South-east Asia Games, to virgin marathoners with their families in tow.

The marathon has grown quickly since Tourism and Events Queensland, the tourism body for the Australian state, started promoting it in 2008, when it had just 36 sign-ups from Singaporeans.

 

This year, the Republic's runners formed the third-largest foreign group among the nearly 28,000 runners, after Japan and New Zealand.

 

So popular has the marathon become that travel agent Scenic Travel customised a tour package three years ago to cater to runners. The tour group has grown from 80 in the first year to 140 this year, partly thanks to low-cost airline Scoot introducing a direct flight last year.

 

Elaine Foo, 40, manager of outbound tours, said: "When we started, we didn't know people were so fanatical they would pay to go and run overseas."

 

The agency is now looking at organising tour groups for other marathons.

 

The dry, cool climate, flat terrain and coastal scenery all combine to make the Gold Coast marathon a hit with Singaporeans, many of whom use it to clock their personal best times.

 

Held every July, the temperature ranges from 10 to 20 deg C. The destination is also a manageable seven-hour plane ride away.

 

"If you talk about race experience, Gold Coast is one of the nicest," said Anthony Sum, 49, founder of the 800-strong running group Team FatBird.

 

Seventy of them ran at this year's race. FatBirder Cheryl Chan took part as she wanted to try running in a different climate. The 40-year-old customer service manager did a personal best time of 4hr 45min 51sec, an improvement of 16 minutes from her previous best at Singapore's Standard Chartered Marathon.

 

"The cheering and support from fans and Australians along the way helped a great deal, especially in the last 12km. They would even call out your name, which is on your bib. That was very heartwarming," Chan said, adding that she plans to return.

 

Read more at http://news.asiaone.com/News/Latest%2BNews/Sports/Story/A1Story20130715-437291.html 

 

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British and Irish Lions Tour - Tourism Australia

British and Irish Lions Tour - Tourism Australia | The Insight Files | Scoop.it
For 125 years the British and Irish Lions rugby team has travelled the globe playing against the world’s elite rugby teams. In 2013 the Lions will tour Australia to play our best teams and battle the Qantas Wallabies for the Tom Richards Trophy.

The British and Irish Lions will play nine matches in six cities during their six week tour of Australia, including three Test matches and games against all five Australian Super 15 Rugby teams.

The three Test matches in 2013 against the Qantas Wallabies will take place  in Brisbane (22 June), Melbourne (29 June) and the series decider in Sydney (6 July), with the tour also featuring games in Perth, Canberra and Newcastle (combined NSW and Queensland Country XV) on 12 June.
 
The British and Irish Lions are an elite selection of the finest players from the Four Home Unions – England, Ireland, Scotland and Wales. The Lions tour only every four years on a rotational format to Australia, South Africa and New Zealand, visiting Australia only once every 12 years.

Unlike any other major sporting brand in the world, the Lions never play on home soil. They are assembled only for offshore tours, so fans follow the Lions to the Southern Hemisphere in droves every four years to watch them play.

Combined British and Irish teams have been visiting the southern hemisphere since 1888, but the first official tour by the British Isles Rugby Union Team was to South Africa in 1910.

The Tom Richards Trophy will be awarded to the winner of the 2013 series between the Qantas Wallabies and the Lions. The trophy has been competed for on just one previous occasion, commissioned for the 2001 British and Irish Lions tour to Australia, with the Wallabies the inaugural winners.

The man the trophy was named after, Tom Richards, remains the only player in history to have represented both the Wallabies and Lions.

It is estimated that the 2013 tour will attract more fans than ever before. In 2001 more than 25,000 Lions fans travelled to Australia to witness the spectacle firsthand. Fans can book official supporter tours for the 2013 British and Irish Lions Tour at www.lionstour.com, with the option to choose from more than 80 itineraries or create a custom itinerary online.

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