Success factors of holiday marketing campaigns | The Insight Files | Scoop.it

Global marketers have divulged their festive season engagement plans - illuminate your holiday marketing campaigns with insights from marketers worldwide. Discover how many marketers will run holiday campaigns specific to their best customers and how they will determine who their best customers are. Find out who's planning to run cross-channel campaigns and which will be the most frequently integrated channels. To download the full report, click here.