The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Millennial travellers seek more than traditional travel

Millennial travellers seek more than traditional travel | The Insight Files | Scoop.it

Millennials are travel influencers willing to spend on great experiences, prioritising travel above any other expense while being savvy bargain hunters with a penchant for luxuries. New global research from travel data platform ADARA revealed that millennials are disrupting traditional models for travel. They are dedicated travellers that are more likely to book through intermediaries and are less likely to be in loyalty programs as they currently exist. The study exposed the travel habits of Millennials using focus groups and research to compare attitudes and behaviours among 18 to 34 year olds and 35+ year olds. Find out more.

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The rise of experiential travel

The rise of experiential travel | The Insight Files | Scoop.it

The marketing of products as authentic and experiential has become incredibly pervasive. So how are tour operators, who actually design and sell the holidays that take travellers to distant destinations and communities, capitalising on this trend? Instead of highly controlled and densely packed itineraries, tour operators are giving holidaymakers and tour guides time to breathe on the ground, creating the space for impromptu activities to take place. Travellers are increasingly looking for a personalised holiday which allows for the ability to make choices and balance options with support and export assistance. The UNWTO projects that tourism in emerging economies will grow to 57% of the global market by 2030, an increase form 47% in 2010.  According to this Skift article, top emerging destinations include Iran, Burma and various countries in South America.

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