Millennials are travel influencers willing to spend on great experiences, prioritising travel above any other expense while being savvy bargain hunters with a penchant for luxuries. New global research from travel data platform ADARA revealed that millennials are disrupting traditional models for travel. They are dedicated travellers that are more likely to book through intermediaries and are less likely to be in loyalty programs as they currently exist. The study exposed the travel habits of Millennials using focus groups and research to compare attitudes and behaviours among 18 to 34 year olds and 35+ year olds. Find out more.