The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Australia’s top family holiday picks

Australia’s top family holiday picks | The Insight Files | Scoop.it

Travelling as a family requires logistical skill, patience, a sense of fun – and a holiday spot with inter-generational appeal. Roy Morgan reveals which domestic destinations Australian families are most likely to name as somewhere they’d like to take a holiday. Jostling for the title of the state that Australian families would most like to visit are Queensland, with 46% saying they'd like to holiday there in the next two years (46%), Victoria (45%) and NSW (43%). However, of the capital cities, Melbourne is the clear favourite, named by 25% of families, well ahead of Sydney at 14%. Where Melbourne offers culture, museums, sport and shopping for all ages, Surfers Paradise has beaches, theme parks, arcades and sunshine, and is another popular potential holiday destination among Australian families, 15% of whom say they would like to visit. Other coastal holiday destinations that rate highly among Australian families are Victoria's Great Ocean Road and New South Wales's lush North Coast. Thredbo/Perisher is the ski-spot with the most appeal for families as a potential holiday destination.

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Family holidays - winners and losers revealed

Family holidays - winners and losers revealed | The Insight Files | Scoop.it

The latest Roy Morgan Research reveals the top 10 domestic destinations Australian families are expected to travel to for holidays this year. Queensland takes top billing for the state with 46% of Australian families saying they would most like to visit in the next two years, but closely following is Victoria with 45% and NSW with 43%. However, of the capital cities, Melbourne is the clear favourite, named by 25% of families, well ahead of Sydney at 14%. The popular beaches and theme parks in Surfers Paradise have not gone amiss, with 15% of families picking the destination as where they would like to go. The research, conducted between January and December 2014, is based on families defined as those from young parent or mid-life family households. The domestic destinations with particular appeal for families are those with plenty of scope for outdoor activity, whether it's on the beach or a coastal drive, in a big city or at the snow. Click here to learn more.

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