The ins and outs of search for family trips | The Insight Files | Scoop.it

Family trips can be more complicated than any other type of travel to organise - with multiple requirements and more than just one person to please. Bing recently carried out a major study of the online behaviour of those looking for family trips and how it all relates, in particular to their activity in search. Among the findings:

 

  • Women are more likely than men to plan family travel, performing the majority of searches for family holiday ideas. 
  • GenXers account for 4 in 10 searches and clicks for family holiday ideas.
  • April is the prime time to explore family holiday ideas.
  • Cruise searches heat up in January. 
  • Beaches top the charts for both summer and winter fun.

 

Find out more.