Retail experts confirm fashion and tourism are vital for Australian retailers with 27% of Australians travelling interstate to shop.
Key insights include:
- In 2014, there was a 7% increase in overnight trips and a 6% increase in overnight spend.
- 27% of Australians travel interstate to shop, and 26% travel within their own state to shop.
- 1 in 2 Australians and New Zealanders travel to visit friends and relatives at least once a year, visiting shopping centres during their trip.
- The most important factors of increasing the relevance of the retail offer to the visitor economy are accessibility, the chance to splurge, authentic and unique offers, and an inspiring shopping environment that matches the location.