The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What brands can learn from ads aimed at women

What brands can learn from ads aimed at women | The Insight Files | Scoop.it

Smart brands are waking up to the rise of women power, but it's not happening fast enough. Recognition of the value of diversity and the rise of women's spending power have meant that women have become the core decision makers in b-to-c transactions. However, despite making nine out of ten purchase decisions, women are still misunderstood and mis-sold to by many brands. Taking women seriously can create huge opportunities for brands, but 91% of women still feel misunderstood by marketers. New analysis drawn from neuroscience-based testing shows that overall, women have higher levels of engagement with advertising than men. The findings also revealed that women pay more attention to ads overall, and specifically to scenes with people and relationships in them. Find out more.

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Euromonitor Webinar | Rising power of female consumers

Euromonitor Webinar | Rising power of female consumers | The Insight Files | Scoop.it

The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men. Register for this webinar by Euromonitor International to learn:


  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


The webinar will be conducted on Thursday, 19 March at 9am CST/2pm GMT. Click here for more information.

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Womens' travel accommodation preferences

Womens' travel accommodation preferences | The Insight Files | Scoop.it

A segment of the global women’s travel market is emerging in what is known as GGA - the girlfriend get away - for women who travel with other women for leisure purposes only. University of Canterbury tourism expert has been investigating the trend and says safety and security are the important issues. Women want hotels that offer female-only staff, from housekeeping to room service, secure lifts and floor access. They want healthy options in restaurants, full-length mirrors and dressing mirrors with white light as part of room amenities. While the accommodation industry worldwide has recognised the importance of female customers, they have placed emphasis on the female customer as part of the family group or as business travellers. The accommodation needs and services of the GGA market have been largely ignored. Click here to learn more.

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