The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The world's most reputable companies in 2016

The world's most reputable companies in 2016 | The Insight Files | Scoop.it

This year Rolex overtook BMW as the world's most reputable company, having jumped from its fourth place result last year in a list of internationally recognised companies that have captured the respect of global consumers. BMW fell to fourth place behind Walt Disney and Google. The ranking is the product of the Reputation Institute, a reputation management consulting firm based in Boston. In putting together its annual list of the world's most reputable companies, RI assigns each company a score - The RepTrack Pulse - ascertained by taking into account the esteem, trust, admiration and feelings the general public has for each company in seven categories. Ratings are based on online polls of more than 240,000 people in 15 countries, such as China, the United States, Germany, Russia, Brazil and others. Click here to launch the gallery.

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The most disruptive brands of 2015

The most disruptive brands of 2015 | The Insight Files | Scoop.it

Success through innovation requires continuous disruption. Disruptive brands tend to grow in leaps and bounds, changing the trajectory of consumers' viewpoint of the brand and marketplace. They often shape the culture itself in innovative ways - Apple, for example, broke all of the existing norms and conventions, creating consumer advocates that evangelise for the brand. Richard Branson said, "Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." This article lists the 25 top disruptive brands of 2015.

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