We live in a fascinating - if uncertain - period for travel tech, as intermediaries, suppliers and, indeed, consumers evolve at an unstoppable rate. As the number of people travelling is expected to double in the next 25 years, the role and function of travel technology will be influenced whether those that use it like it or not. This article highlights other elements which are likely to change, including:
- Customers will split into two - those who value low-cost holidays above all else and those who require bespoke, tailor-made experiences.
- There will be a decline in dynamic packaging - OTAs and dynamic packaging tour operators will need to add considerable value to what they off if they are going to survive.
- The demise of the GDS - many airlines and suppliers are now offering direct access to their stock via an API.