The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The future of everything in travel 

The future of everything in travel  | The Insight Files |

Understanding China offers an insight into what is going to happen globally within technology and travel in 2017 and beyond. This article highlights an analysis conducted by Kieron Branagan, CEO of Openjaw Technologies. Among the trends include:


  1. The future of mobile: in China, mobile is the strategy.
  2. The future of social: WeChat had 768 million daily users in 2016, representing 35% year-on-year growth. It has become a CRM platform that controls the intermediation between businesses and consumers through owning and managing user profiles.
  3. The future of ecommerce: About half of all e-commerce in China happens on mobile compared to just over a fifth in the US and around a third in the UK. 
  4. The future of payment: WeChat supports payment and money transfer, which allows users to perform peer-to-peer transfer and electronic bill payment. 
  5. The future of travel: China is becoming the largest source market for international travel.


Find out more. 

Eve-Line Boulle's curator insight, March 10, 9:32 AM
"The Chinese believe that what happens at New Year influences your fortunes in the year ahead..."
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What the sharing economy means to the future of travel

What the sharing economy means to the future of travel | The Insight Files |

This Skift reports looks into what the sharing economy means to the future of travel. This trends report provides an overview of the economic, social and technological changes driving customers towards the sharing economy, especially for accommodation and ground transport. Through an examination of the advantages of new sharing businesses, Skift has developed recommendations for incumbent players in the travel industry to avoid disintermediation. Click here to find out how the travel industry is the sector most affected by the meteoric growth of sharing and collaborative consumption.

Maria Rekrut's curator insight, February 14, 2015 9:14 AM

If we think we've seen  changes up until now....just wait and see what's on the horizon!!