The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Consumers hungry for air travel

Consumers hungry for air travel | The Insight Files | Scoop.it

Global airfares fell around 5% in 2015 compared with the previous year with consumers worldwide lapping up the lower fares. The latest data from IATA revealed 2015 as the strongest year for aviation since the post-Global Financial Crisis rebound in 2010 with growth in demand of 6.5% well above the 10-year average of 5.5%. Annual capacity rose 5.6% last year with load factors climbing 0.6 percentage points to a record annual high of 80.3%. All regions experienced positive traffic growth for the year with carriers in the Asia Pacific region accounting for one-third of the total annual increase in traffic. Asia Pacific carriers recorded an international demand increase of 8.2% compared to 2014 - the largest increase among the three largest regions. Find out more.

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Only 54% of Europeans plan to take a holiday this summer

Only 54% of Europeans plan to take a holiday this summer | The Insight Files | Scoop.it
After years of consecutive decline, only about 54% of Europeans plan their summer vacation trips.
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American consumer holiday spending in line with pre-recession trends

American consumer holiday spending in line with pre-recession trends | The Insight Files | Scoop.it

"Travel marketers take note: Americans are tired of worrying about the recession and are ready for a vacation, according to Mintel.


Mintel’s annual comparative audit report, American Lifestyles 2014, suggests that renewed consumer spending is in line with pre-recession trends and consumer optimism is higher than it has been in years.


Over the course of one year, the share who say they spend extra money on vacations nearly doubled. This is the greatest gain for any one area of consumer spending and is a sign of improved finances -- or at least optimism since, when money is tight vacations are often one of the first discretionary areas to be cut from the budget."

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