The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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U.S. adults' interests in studying abroad and gap years

U.S. adults' interests in studying abroad and gap years | The Insight Files | Scoop.it

Getting more college students to travel is no doubt included in many travel brands' millennial marketing strategies and that's for good reason - global student travel is worth more than $200 billion. A study from hostel booking site Hostelworld show there's interest in taking extended time off - some 50% of respondents who were under the age of 30 said they hadn't taken a gap year but would consider doing so at some point before or after college. Hostelworld's study, which was fielded to 1000 US adults aged 18 and older online in September 2016, found nearly 26% of respondents have taken a gap year while about 74% said they haven't. Respondents included both college students, unemployed adults and full-time and part-time employed adults. 

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Australians take a rain check on gap years

Australians take a rain check on gap years | The Insight Files | Scoop.it

The 'career break' is fast replacing the gap year as the first travel milestone for young people. Topdeck Travel says many Australians are choosing to kick start their careers first, score a university degree and gain both money and experience before shooting off on adventures abroad. The new career break sees Australian professionals between 25 and 35 taking off on overseas adventures for a period of around six to 12 months, after firmly cementing their place in the workforce. According to global marketing director Mike Doyle, 20% of Topdeck's bookings are made by young professionals, who have jumped straight into a job or trade straight from school or university, and now believe they have earned time off for a career break.  

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