The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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Edelman study finds consumers want entertainment ‘selfie-style’

Edelman study finds consumers want entertainment ‘selfie-style’ | The Insight Files | Scoop.it
Edelman today releases the results from the 2014 Edelman Entertainment Study, its eighth annual study on how and why people consume and share entertainment.
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Millenials and under 45s opting to use public transport on holiday

Millenials and under 45s opting to use public transport on holiday | The Insight Files | Scoop.it

More than 124 million Americans are planning to visit top U.S. cities this summer. Millennials and adults under 45 continue to lead the way with 67 percent opting to utilize public transportation on vacation.

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Millennials the most likely age-group to indulge in luxury hotel services

Millennials the most likely age-group to indulge in luxury hotel services | The Insight Files | Scoop.it

"A new survey released today by Chase Card Services reveals that millennials are more likely than older travelers to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%). Furthermore, the survey shows millennial travelers are more likely to say it’s a ‘deal breaker’ if a hotel is not near public transportation (19%)."

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Gen Y travelers more likely to complain, Expedia survey shows

Gen Y travelers more likely to complain, Expedia survey shows | The Insight Files | Scoop.it

Younger adult travelers are more likely than their elders to cause headaches for hotels that are sensitive about their online reputations and, to a lesser extent, corporate bean counters who are trying to rein in travel expenses, according to a recent Expedia report.

 

The report, based on a September online survey of more than 8,500 people conducted by Harris Interactive, revealed that American travelers under the age of 34 were almost twice as likely to post a negative review of a hotel than were older travelers.
Specifically, more than one in four younger travelers of the “millennial” generation, aka Generation Y, had posted a negative review of a hotel within the past year, compared with just 14% of the older groups, Expedia said.
And the group’s impatience with anything less than top-of-the-line quality was also reflected in their on-the-road lifestyles.

 

Read the full story here: http://www.travelweekly.com/Travel-News/Online-Travel/Gen-Y-travelers-more-likely-to-complain/

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