The Insight Files
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Consumer trends and news curated by Tourism Australia
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Chinese overtake Germans as highest spending tourists

Chinese overtake Germans as highest spending tourists | The Insight Files | Scoop.it

Chinese tourists have overtaken Germans as the world's biggest-spending travelers after a decade of robust growth in the number of Chinese holidaying abroad, the United Nations World Tourism Organisation (UNWTO) said on Thursday.

 

Chinese tourists, known for travelling in organized tours and snapping up luxury fashion abroad, spent $102 billion on foreign trips last year, outstripping deep-pocketed travelers from Germany and the United States.

Chinese tourists spent 41 percent more on foreign travel in 2012 than the year before, beating the close to $84 billion both German and U.S. travelers parted with last year.

 

Tourists from other fast-growing economies with swelling middle classes, like Russia and Brazil, also increased spending in 2012. In recession-hit Europe, however, French and Italian tourists reined in their holiday budgets.

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Online advertising working in Germany

Online advertising working in Germany | The Insight Files | Scoop.it

Online advertising has influenced the purchase decisions of more than 50% of German internet users, according to a new study. BITKOM, the trade body, and Aris, the research firm,

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