Glamping - or luxury camping - is seeing strong growth in the UK and Europe as some holiday makers stick closer to home during their holidays. The shift coincides with an increase in amenities at the average campground, with many travellers seeing glamping as a true alternative to a city stay in a hotel. The glamping trend has been driven by the millennial desire to seek out natural, more unique experiences without sacrificing comfort. Comfort is no longer sacrificed, and that luxury trend will continue as these travellers enter their peak earning years. As the number of venues offering glamorous camping have increased, start-ups have also popped up to serve the growing niche. The above infographic illustrates how holidays have shifted closer to nature while also offering something memorable and luxe.