The Insight Files
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Consumer trends and news curated by Tourism Australia
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Mastercard's Global Destination Cities Index 2016

Mastercard's Global Destination Cities Index 2016 | The Insight Files | Scoop.it

Now in its seventh year, the Global Destination Cities Index is a tracking study of international travel destinations, cross-border spend and the internal patterns. In addition to ranking Bangkok as the world's most visited city and Osaka as the fastest-growing destination, the Index also highlights three distinct story lines for 2016.

 

  1. The growth trajectory of cities outside the top 20 list.
  2. Deeper insights into the motivations and travel spend behaviour of visitors to those cities.
  3. Changes in regional dynamics, especially in the Asia-Pacific region. Government officials, travel executives and other sectors of business will find that this year's report reflects the changing nature of regional markets and illustrates the unpredictable nature of the global consumer.

  

Download the report.

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Eve-Line Boulle's curator insight, February 17, 3:33 AM
"Global cross-border travel and spending among the 132 cities covered by Mastercard’s Global Destination Cities Index continues to grow at a faster pace than world GDP."
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The world's most visited cities in 2016

The world's most visited cities in 2016 | The Insight Files | Scoop.it

According to Mastercard's Global Destination Cities Index, Bangkok had 21.5 million visitors who stayed at least one night in 2016. By contrast, London had 19.9 million overnight visitors last year while Paris had 18 million. New York was further down the list with 12.8 million. Bangkok is joined by several other Asian and Middle Eastern cities in the popularity stakes. In terms of overall spending, Dubai takes at the number one position, attracting $31.3 billion in 2016, a huge distance ahead of London's $19.8 billion. Even though Bangkok attracted the most visitors of any city worldwide, it came fourth for overall spending with $14.8 billion. Find out more.

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Eve-Line Boulle's curator insight, February 17, 3:43 AM
"New York, London and Paris all attract hordes of visitors every year but they all trail Bangkok in popularity."