According to Nielsen's Q1 2015 consumer confidence report, the world's leading economies have shown improved consumer confidence. Meanwhile, consumer confidence in China, Russia and Brazil has declined. Among the report's highlights include:


  • Asia-Pacific showed a robust start to the year with confidence scores in 9/14 countries at or above the baseline reading of 100.
  • Many of Europe's key markets posted the highest consumer confidence scores in several years.
  • North American recessionary sentiment continued to recede, but spending intentions remained restrained.
  • Confidence in Latin America declined to the lowest level since 2011.
  • Over a six-year-period, concerns about the economy and job security showed an inverse relationship with concerns about health and work/life balance.