The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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The state of global travel 2016

The state of global travel 2016 | The Insight Files |

Skift has released its third annual State of Global Travel deck for 2016. The report helps frame the current global travel landscape through the lens of data, tables, charts and graphs. From developments and new steps in specific verticals to the wide-ranging and ever-shifting nature of travellers' choices and passions, the report represents significant measures of the industry during the past year and beyond. Some interesting take-outs of the report from an Australian perspective include:


  • Australia rates at #7 according to the Global Travel and Tourism Competitive Index, behind Spain, France, Germany, USA, UK and Switzerland.
  • Melbourne’s Richmond is a trending destination on Airbnb, experiencing 126% growth in 2015.
  • Sydney ranks as the 20th most connected airport worldwide.
  • Virgin Australia and Qantas Airways both rank within the top 20 airlines for on-time performance.
  • Australia rates at #13 as a top global market for business travel spending.
  • Australia ranks at #4 in terms of cruising demand, only behind the US, Germany and the UK.
  • Australia rates at #7 with respect to the mobile share of bookings by country.
Eve-Line Boulle's curator insight, June 16, 2016 8:42 AM
"Welcome to the third annual State of Travel deck..."
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What does the global future of travel look like?

What does the global future of travel look like? | The Insight Files |

The global economic landscape has always had an influential role over the travel industry, and chief economist for Southeast Asia has a few insights up his sleeve. Among his forecasts include:

  • Economic outlook - the Asia Pacific is tipped to outperform all other markets for the next 12 to 18 months. 
  • Emerging markets - Australia's sharp drop in currency means that more travellers are looking to visit down under, while Australians are predicted to travel to other cheaper markets outside of Australia. A trend will emerge where Australian consumers will slowly come home, and start to spend again as the weaker currency and fall in interest rates boost the economy back up. 
  • China - China will add $890 billion every year to the global economy, the equivalent of Australian GDP every year over the coming years, suggesting the country will become much more than just a strong, emerging market. 

Find out more. 

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