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Consumer trends and news curated by Tourism Australia
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Gold Coast to host ATE16, bringing $10m boost

Gold Coast to host ATE16, bringing $10m boost | The Insight Files | Scoop.it

Tourism Australia has announced that the Gold Coast will next year host the country’s biggest industry trade show — which is expected to dump $10 million into the economy. ATE brings together about 600 travel wholesalers and agents from 30 countries to meet and do business with 1500 Australian tourism seller delegates from 500 companies. Gold Coast Tourism CEO said ATE represents the single largest opportunity in 2016 or the city and the tourism industry to showcase itself to key influencers of the global travel industry. Tourism Australia's managing director said it was great to see Australia's premier trade event returning to one of Australia's key regional tourism destinations after the overwhelming success of the event in Cairns last year. "The timing of an ATE event on the Gold Coast is particularly appropriate, with 2016 seeing much more emphasis placed by Tourism Australia upon the international marketing of the country's aquatic and coastal tourism experiences."

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Wi-Fi plans for tourism hotspots

Wi-Fi plans for tourism hotspots | The Insight Files | Scoop.it

ADELAIDE and Brisbane have it, the Sunshine Coast is trialling it, and Perth plans to roll it out this year. 

The Gold Coast City Council is now closer to offering free public Wi-Fi at tourism hotspots to catch up to its competitors.

Free Wi-Fi is now available only at the Southport Broadwater Parklands but the council is looking to expand this to key tourism hubs around the city.

That could include places such as Cavill and Broadbeach malls, the Kurrawa or Burleigh beach foreshores, or even local skateparks.

It follows the call by Tourism Australia for Gold Coast hotels and resorts to roll out free Wi-Fi for guests to compete with international tourism destinations.

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Gold Coast marathon charms record Singaporeans

Gold Coast marathon charms record Singaporeans | The Insight Files | Scoop.it

The sandy white beaches and all-year-round sunshine in Australia's Gold Coast are hot favourites with Singaporean tourists.

 

Running enthusiasts have also been packing their running shoes along with their board shorts and bikinis for the coast in increasing numbers in recent years.

 

A record 355 Singaporeans ran the Gold Coast Airport Marathon last Sunday - possibly the largest local continent to take part in an international marathon.

 

They range from elite runners looking to qualify for major marathons and the South-east Asia Games, to virgin marathoners with their families in tow.

The marathon has grown quickly since Tourism and Events Queensland, the tourism body for the Australian state, started promoting it in 2008, when it had just 36 sign-ups from Singaporeans.

 

This year, the Republic's runners formed the third-largest foreign group among the nearly 28,000 runners, after Japan and New Zealand.

 

So popular has the marathon become that travel agent Scenic Travel customised a tour package three years ago to cater to runners. The tour group has grown from 80 in the first year to 140 this year, partly thanks to low-cost airline Scoot introducing a direct flight last year.

 

Elaine Foo, 40, manager of outbound tours, said: "When we started, we didn't know people were so fanatical they would pay to go and run overseas."

 

The agency is now looking at organising tour groups for other marathons.

 

The dry, cool climate, flat terrain and coastal scenery all combine to make the Gold Coast marathon a hit with Singaporeans, many of whom use it to clock their personal best times.

 

Held every July, the temperature ranges from 10 to 20 deg C. The destination is also a manageable seven-hour plane ride away.

 

"If you talk about race experience, Gold Coast is one of the nicest," said Anthony Sum, 49, founder of the 800-strong running group Team FatBird.

 

Seventy of them ran at this year's race. FatBirder Cheryl Chan took part as she wanted to try running in a different climate. The 40-year-old customer service manager did a personal best time of 4hr 45min 51sec, an improvement of 16 minutes from her previous best at Singapore's Standard Chartered Marathon.

 

"The cheering and support from fans and Australians along the way helped a great deal, especially in the last 12km. They would even call out your name, which is on your bib. That was very heartwarming," Chan said, adding that she plans to return.

 

Read more at http://news.asiaone.com/News/Latest%2BNews/Sports/Story/A1Story20130715-437291.html 

 

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