The Insight Files
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Consumer trends and news curated by Tourism Australia
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Which industries are the most digital and why?

Which industries are the most digital and why? | The Insight Files | Scoop.it

Recent research from the McKinsey Global Institute has looked at the state of digitisation in sectors across the U.S. economy and found a large and growing gap between sectors, and between companies across sectors. The most digital companies see outsized growth in productivity and profit margins. The technology sector - unsurprisingly - comes out on top, closely followed by media, finance and professional services, all of which have far more sophisticated digital capabilities than the rest of these economy. Companies in leading sectors have workforces that are 13 times more digitally engaged than the rest of the economy. Find out more.

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Vagabond Lifestyles's curator insight, June 20, 2016 10:30 AM
More important how are this industries spend there money and effort in reference to their digital capital.
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How to make personalised marketing work

How to make personalised marketing work | The Insight Files | Scoop.it

According to the CEO of GetApp, just 10% of consumers find what they're looking for when interacting with online content. They key to relevant messaging lies with data, but the challenge is no longer connecting it. Today's challenge is using data to deliver customers more contextual, personalised impressions. This article outlines techniques your company can use to make your marketing more personalised. These include:

 

  1. Get more social.
  2. Try account-based marketing software.
  3. Consider the bigger picture.
  4. Use geo-targeting.

 

Find out more.

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