Visiting sites of historical importance - or better yet, getting to spend the night in them in some cases - can play a key role in the choice of travel destination. These sites are a critical part of the visitor economy, attracting visitors, creating reasons to stay longer and adding depth to the visitor experience. Visitors to cultural and heritage sites are a high yielding segment as they are known to spend more and stay longer than the average traveller. In the year ending December 2015, over 2 million international visitors visited an historic/heritage building, site or monument, representing 33.3 per cent of all visitors to Australia. Trips which include heritage tourism elements enable visitors to incorporate authentic, cultural experiences into their itineraries, likely to improve the overall visitor economy. Download the report.