The Insight Files
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Consumer trends and news curated by Tourism Australia
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Asia Pacific travellers favouring regional destinations

Asia Pacific travellers favouring regional destinations | The Insight Files | Scoop.it

Travellers from the Asia Pacific are favouring getaways closer to home and within the APAC region compared with holidays that require long international flights, according to Visa's Global Travel Intentions Study 2015. The Study found similar patterns among their global peers, with an overall decline in the number of travellers choosing to take long-haul flights (9 hours or more) in favour of short-haul flights (4 hours or less). 23% of respondents reported taking long flights on their most recent trip, down from 29% in 2013, while the number of respondents who reported taking shorter flights on their most recent trip rose slightly to 46% from 43% in 2013. On average, global travellers spent seven hours of travelling time on their most recent trip. Find out more.

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Millennial parents letting kids be holiday deciders

Millennial parents letting kids be holiday deciders | The Insight Files | Scoop.it

It's been well-documented that mum plays a dominating roll in deciding the family holiday destination but a new survey finds that parents -- particularly millennial parents in the U.S. - are increasingly letting their children pick the holiday spot. A YouGov survey of 2,813 kids (ages six to 18) and parents in the U.S., UK, France, Germany and Spain gave the kids the most sway. The tallies were U.S. (85%), UK (76%), France (86%), Germany (95%) and Spain (94%). But millennial parents are going to new lengths toward letting the children commandeer holiday decision-making. The survey found that 34% of U.S. millennial parents give their children the freedom to make the final decision on where to head for a holiday compared with just 8% of parents 55 years and older in the U.S. Going a step further, 19% of U.S. millennial parents are the most likely to give children full control of where to holiday with the family, compared with just 2% of parents 55 years and older.

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