The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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International Traveller reveals Australia’s top travel spots

International Traveller reveals Australia’s top travel spots | The Insight Files | Scoop.it

The International Traveller has revealed Australia's favourite holiday destinations. For the International Traveller's Reader's Choice Awards, over 1,200 Australians were asked to name their favourite country to travel to and readers chose the USA, followed by Italy, France, New Zealand and Great Britain. When asked to name their favourite city to travel to, readers chose Paris, followed by Singapore, New York, Hong Kong and London. The results also showed that 64% of readers travel as a family compared to 12% who enjoy travelling solo. Almost 60% of readers currently have a trip booked and the average spend per holiday is just over AUD$12,000. Find out more.

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Chinese tourists choose Sydney as the world's best holiday destination

Chinese tourists choose Sydney as the world's best holiday destination | The Insight Files | Scoop.it

Sydney has been ranked as 'The World's Best Holiday Destination' by China's leading online travel group, Ctrip, at the Best Tourist Destinations Awards. Sydney was also ranked in the top 10 best luxury tourist destinations and best family fun destinations. The results were generated on the basis of more than 50 million user comments, as well as online votes by over 3.6 million Chinese travellers. Sydney was the dominant Australian city at the awards, with Cairns and Melbourne only receiving one mention each. China is the number one inbound market for NSW, with more than 443,000 Chinese visitors visiting Sydney in the year ending September 2014, staying 12.1 million nights and spending over $1.5 billion during their stay. Click here for more information.

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Today Show embarks on ‘We Love Australia’ week

Today Show embarks on ‘We Love Australia’ week | The Insight Files | Scoop.it

Australian breakfast TV program The Today Show will broadcast live from two different locations each day next week to showcase some of the country’s most stunning destinations. Tourism Australia's Managing Director has welcomed the grass-roots advocacy that 'Today's We Love Australia' week will create for Australian holidays. Starting on Monday 9 March and running until Friday 13 March, the week will feature stories of everyday local heroes as well as superstar guests and performers, and giveaways. Click here to find out more about the live broadcast locations and planned activities.

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