The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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How do emotions impact holiday planning?

How do emotions impact holiday planning? | The Insight Files | Scoop.it

Five Australian families were studied while holidaying in Singapore wearing EEG headsets that measured their emotional responses. The headsets captured the brain's electrical activity to measure emotional responses of 'fun', 'happiness', 'stress', 'interest', 'excitement' and 'relaxation.' There were five key findings from the study, including:

 

  1. Family members were happiest in places that were unique to the destination.
  2. Food is a holiday highlight and experience in itself.
  3. The best things in life are free - families measured high positive readings in activities that didn't cost anything.
  4. Parents may be surprised to know there is no need to avoid galleries and education-based experiences, children enjoy them.

 

The perfect family holiday had two key components:

  • Families should immerse themselves in the destination's culture, whether that be exploring the cultural precincts or trying the local cuisine.
  • Families should visit iconic style activities which produce intense happiness and satisfaction.
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Virtual reality experience helps holiday planning

Virtual reality experience helps holiday planning | The Insight Files | Scoop.it

Thomas Cooke Group is offering a new way to shop for your next holiday trip - in a world where consumers are increasingly turning to online outlets for tour comparisons, purchases and DIY tours, this initiative by Thomas Cook may draw high-end clientele back into the bespoke tour fold. Thomas Cook are modernising their offerings by allowing potential vacationers a chance to look before they book by using a high-tech virtual reality tour of destinations before making a final decision of where they will spend their next holiday. Their taster units feature goggles and a headset that give the user an immersive glimpse, complete with narration, of the sights and sounds they will experience at different destinations. After a successful initial trial in a UK-based outlet, the virtual reality tourism content will expand to a second stage with three locations in the UK, three in Germany and four in Belgium. Click here for more information.

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