The Insight Files
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The Insight Files
Consumer trends and news curated by Tourism Australia
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What Australian hotel travellers want

What Australian hotel travellers want | The Insight Files | Scoop.it

In a new study commissioned by HotelsCombined and conducted by an independent research agency, over 1,000 Australian adults have revealed what floats their boat when it comes to checking into hotels, from spas and babysitting to a freshly pressed shirt. Interestingly, despite spa treatments seeming like one of the most desirable services within hotels, 50 per cent of Australians don't use them. More than one-third of Australian travellers don't use a hotel's concierge or room service. Instead, the survey showed that Australians are seeking services that enable them to remain on the go and keep them connected. This statistic makes sense with 47 per cent of Australians taking shorter and more frequent holidays. The most popular hotel services among survey respondents was hotel Wi-Fi (83 per cent), 24-hour receptions (83 per cent) and housekeeping services (80 per cent). Find out more.

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Four new trends impacting upon APAC hoteliers

Four new trends impacting upon APAC hoteliers | The Insight Files | Scoop.it

Sabre has released another megatrends report, this time looking at what hotels can learn from consumer behaviour in the Asia-Pacific. It commissioned TrendWatching, a global consumer insights business to carry out the research. The report explains the trends reshaping the region and why hoteliers must adjust to a new reality. The trends include:

 

  1. Ubitech - the ever-greater pervasiveness of technology.
  2. Local love - the importance of local context.
  3. Betterment - the universal quest for self-improvement.
  4. Infolust - the need for relevant and actionable insights.  

 

Click here to download the report.

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What hospitality execs think about millennials, mobile and mergers

What hospitality execs think about millennials, mobile and mergers | The Insight Files | Scoop.it

Behind every hotel CEO contemplating millennials, mobile and mergers and acquisition activity is undoubtedly a leader of a hospitality advising company coaching CEOs on how to best tackle these opportunities in the workplace and in the guest room.


This Skift article outlines key thoughts from four hospitality executives who addressed hotel industry issues during a June press conference at the NYU International Hospitality Industry Investment Conference in New York City. Find out more.

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Content marketing strategies for hospitality brands

Content marketing strategies for hospitality brands | The Insight Files | Scoop.it

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. To communicate that experience to guests, hotels are developing sophisticated online content marketing that positions the hotel as a character in a traveller’s journey. This professional brand storytelling has an editorial nuance in its delivery that must entertain, enlighten, inspire and/or educate in some way to be effective. Hotel brand marketers and their agencies realise that content with a hard sell and generic execution doesn't engage or motivate consumers to buy. Therefore, there's a rise and reallocation of budgets in hospitality to develop more engaging content, track and measure that engagement, and partner with more types of third-party content creators. Click here to download the full report.

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Tourism Australia launches Restaurant Australia campaign to bridge food and wine perception gap

Tourism Australia launches Restaurant Australia campaign to bridge food and wine perception gap | The Insight Files | Scoop.it
International tourists do not view Australia as a culinary hot spot, something Tourism Australia will set about changing as part of a campaign it launches on Wednesday.
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Travelling Aussies affect Wotif profits

Travelling Aussies affect Wotif profits | The Insight Files | Scoop.it

Wotif.com has reported a decline in annual profits, as Australians travelling abroad shifted focus away from the brand’s core business down under.The online travel agency revealed annual profit losses of 12 percent to AU$51 million for FY2013, down from AU$58 million in FY2012.

 

The trend of Australians travelling overseas managed to increase Wotif’s volume of flight bookings, however, it also impacted the company’s domestic and overseas accommodation bookings.

“Many of these circumstances did not suit Wotif,” Wotif.com chairman Dick McIlwain said. “Any change which is likely to produce more interest in Australian and regional travel is being closely monitored.”

 

Accommodation bookings fell 1.3 percent year-on-year in FY2013, with bookings in Asia continuing a steady decline for the fourth consecutive year.Overall revenue remained flat at AU$147 million, while profit was also affected by AU$2.3 million in one-off purchases and investment costs.

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Web hotel reviews overwhelmingly from those sharing the love

Web hotel reviews overwhelmingly from those sharing the love | The Insight Files | Scoop.it

Nearly four out of five of all hotel reviews are from guests that have had a satisfactory experience, data from 70 million reviews has shown. The Global Hotel Reputation Benchmark Report from Revinate, analysing items of feedback over the last two years from review sites around the world, found that four and five-star reviews made up 79.6% of the total volume. Just 8.2% of all reviews came within the one or two star range. Revinate calculates that there is a general increase in the number of reviews to mid-range properties, with increases of 12%, 13.5% and 14.5% respectively in 2016 compared to the previous year. Find out more.

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The hotel landscape in 2016

The hotel landscape in 2016 | The Insight Files | Scoop.it

From concept hotels to flexible check-outs, this article considers the new innovations to expect this year in the hotel industry. These include:


  1. Hotel restaurants get interesting - In 2016, many hotels are saying goodbye to cloches and cheese carts and turning the idea of a resident hotel restaurant on its head.
  2. Hotels go smart - 2015 saw Japan successfully pull off a hotel manned solely by robots. Hotels will continue in a techie vein this year, focusing on a smoother experience for guests.
  3. The year of the Palaces: It's not all about technological advances in 2016; it's also going to be about appreciating historic hotels too.
  4. More beds for millennials - As hotels continue to fight against the popularity of Airbnb, they are expanding their appeal to millennial travellers.
  5. Hotel group shake-ups - At the end of 2015, it was announced that Marriott and Starwood are merging to create what will be the world's largest hotel company. The newly created group will have more than 1.1 million hotel rooms worldwide.
  6. Wellness reaches new heights - Yoga retreats and lavish hotel spas are nothing new, but hotels are getting serious about their health offerings this year.


Find out more.

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5 reasons why the sharing economy is here to stay

5 reasons why the sharing economy is here to stay | The Insight Files | Scoop.it

The sharing economy clearly has enormous traction in hospitality, and an exhaustive investment research report shares more on why. The report details how the sharing economy has changed everything, creating a new set of corporate middlemen that offer more value to both sides of the transaction, building its loyal user base. The report predicts the ongoing success and future growth of the sharing economy across sectors due to five key reasons:


  1. Wholesale shift in work realities post-recession
  2. It's a cheaper middleman with more diverse inventory
  3. Social, local, mobile has won and is now fundamental to the digital world
  4. Government regulators are late to the party, bringing up the rear of this shift in consumer behaviour
  5. This revolution will not be televised
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Taking advantage of trends in the travel and hospitality sector

Taking advantage of trends in the travel and hospitality sector | The Insight Files | Scoop.it

Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers' organic search strategies. This post uncovers three ways your travel and hospitality brand can align its organic search strategy with trends, research and opportunity this holiday season. Tips include creating content based on seasonal keyword trends, optimising your content to the fullest and ensuring a fast and user-friendly mobile experience.


Via Wendy Forbes
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TripAdvisor's TripBarometer 2014: some key insights on traveller budgeting behaviours and hotelier investments

TripAdvisor's TripBarometer 2014:  some key insights on traveller budgeting behaviours and hotelier investments | The Insight Files | Scoop.it

"Travellers love to share (unless it’s the armrest on the plane), and people in the lodging industry love to talk shop. So it’s no wonder we have a lot of powerful data to share from our annual TripBarometer survey.

We could only fit so much in the infographic, so here are key insights and corresponding tips – including three you won’t find anywhere else."

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Technology and relationships changing accommodation -

Technology and relationships changing accommodation - | The Insight Files | Scoop.it

The role of accommodation is transforming as travellers become more technologically aware, seeking to develop more meaningful relationships while on holiday.

The IHG Kinship economy report has revealed that new forms of ‘relation travel’ are changing the way traditional accommodation operators do business, incorporating non-tourism elements. The report said that business and leisure travellers have and will begin carrying high-tech devices and ‘accessories’, radically manipulating the way in which people search and book accommodation.

One in four travellers have used social networking sites to plan their travel, while almost 50 percent have made travel plans based on reviews and the experiences of others.

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