The Insight Files
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Consumer trends and news curated by Tourism Australia
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Top hospitality technology trends to follow in 2015

Top hospitality technology trends to follow in 2015 | The Insight Files | Scoop.it

This article provides an overview of the themes to be covered at this year's Hospitality Industry Technology Exposition and Conference - the world's largest hospitality technology exposition and conference - at this year's event in Austin, Texas USA.


Among the event's central themes include:


  • Integrating marketing and technology roles.
  • State of security - cyber and physical.
  • Explosion of mobile devices and mobile payments.
  • Workplace strategy.


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Evolution of hotel marketing

Evolution of hotel marketing | The Insight Files | Scoop.it

Many hoteliers find that their usual approach to advertising is becoming less effective. According to a study by comScore, average ad effectiveness increases with age. Seniors scored the highest, whereas Millennials scored the lowest. These results indicate that traditional ads are less and less effective with each new age demographic that comes along. Millennials are more difficult to persuade via television advertising when compared to older viewers. Given this downward trend, it’s a good bet that traditional marketing will be even less effective with the next generation that comes along after that.

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